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WWDC 26

New Siri AI powered by Apple Intelligence. Expanded child safety features. And helpful updates all round.

Coming later this year

Explore the previews Watch the keynote
Siri AI on iOS devices, five products, iPhone 17 Pro Deep Blue, Apple Vision Pro, Apple Watch Series 11 42mm Space Gray, MacBook Pro 14-inch Space Black, and iPad Pro 11 Space Black.

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasising narrow profile

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left corner, Apple logo in centre, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Child Safety

Intuitive parental controls.
Designed for families.

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Two people sitting together use an iMac while a third person stands behind them observing.

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in‑ear Active Noise Cancellation.

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Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

Apple Trade In

Get credit when you trade in iPhone 13 or higher.Get credit when you trade in iPhone 13 or higher.1

Get your estimate
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro